In Malaysia, sustainability has evolved from a niche subject to a key topic of national discourse. But one big question remains: is sustainability a must-have, or is it seen as a luxury only some can afford?
As environmental awareness rises, Malaysia is gradually embracing sustainability, with contributions from individuals, businesses and government policies all shaping this evolving journey. But is sustainability now an essential pillar for businesses, or is it still seen as an optional extra? In this article, we examine whether sustainability has become an operational necessity or if it is still perceived as a nice-to-have extra in Malaysia’s business landscape.
Government Initiatives: Leading the Charge for Change
The government is making strides with initiatives such as the National Energy Transition Roadmap (NETR), and the 12th Malaysia Plan, setting targets in areas like waste management, conservation and renewable energy.
Measures like the ban on single-use plastics, renewable energy initiatives and efforts to encourage sustainable urban growth are more than just policies on paper — they signal a real shift toward an environmentally responsible future. These steps reflect a growing understanding that sustainability isn’t just a choice, but a necessity.
Businesses: Embracing Responsibility or Just Greenwashing?
Malaysian businesses are also stepping up by integrating sustainable practices. With greater awareness of environmental impacts and regulatory changes, many companies are investing in renewable energy and choosing eco-friendly products, driven partly by consumers who prefer brands that align with their values.
But not all that glitters is green. While many companies are taking real steps, some still view sustainability as a marketing tool rather than a genuine responsibility, leading to potential greenwashing which can limit true progress.
Everyday Consumers: Sustainability or Survival?
For many Malaysians, however, adopting sustainable habits can sometimes feel like a luxury. Barriers like limited awareness, access to sustainable options, and budget constraints may make it tough for everyone to engage fully. For instance, people in rural areas might have fewer options for recycling, public transportation, or eco-friendly shopping compared to those in cities. Moreover, with higher prices on green products, many find it hard to see sustainability as accessible or necessary. When it comes down to choosing between affordability and sustainability, many simply don’t have the luxury to choose both.
A Wake-Up Call: Climate Change Hits Home
Despite these hurdles, as the effects of climate change become clearer, Malaysia’s emphasis on sustainability becomes increasingly important. Extreme weather, pollution, and biodiversity loss are no more abstract issues — they have a direct influence on people’s lives, health and the economy. This reality is sparking a gradual but necessary shift toward a more sustainable Malaysia.
As a result, there is a change in perspective, with more Malaysians understanding that sustainable practices are essential for survival, and future-proofing Malaysia’s well-being.
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Conclusion
Sustainability is a shared responsibility—and a path Malaysia must walk together. Government laws, industry initiatives and public awareness are all contributing to Malaysia’s growing commitment to making sustainability a necessity rather than a privilege. While obstacles such as accessibility and affordability are still prevalent, for businesses, it’s clear: sustainability is no longer a nice-to-have — it’s a must-have. Those who adopt it now will lead the way into a greener, more resilient future.
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Editor’s note: The article was co-contributed by the students of INTI and is part of an Employer Project between Sunview & INTI International College Subang. The contents have been edited to align with the professional editorial standards of Sunview. The views and opinions expressed in this piece are those of the authors and do not necessarily reflect the official stance of Sunview.
Co-contributed by Students of INTI International College Subang:
- Aberami a/p Rajan
- Amber Ham Hui Zhi
- Deevashiney A/P R. Selvam
- Yashiinie A/P Murugan
Lecturer: En. Faizul Azhar, Pre-University, INTI International College Subang
Edited by: Sunview’s editorial team
Sources:
- National Energy Transition Roadmap
- 12th Malaysia Plan
- BNM - Box Article Green Gauge: Tracking Firms’ Strides Towards Environmental Sustainability
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